Tips to bring best User Experience in Ecommerce mobile apps

What do you use for shopping online- desktop or mobile? I bet majority would not say mobile! But why?

Today the number of mobile devices is more than the population of the world! Still there is no satisfactory penetration of mobile use to buy stuff online. When variety of shopping apps is placed before us to savor from then what is “it” that’s holding us back? That “it” is user experience and below are ways to make it better.

  • First impression is the last impression
  • If the user does not linger on the site after the first 10 seconds then there is some real trouble. Design the layout that at the very first look the user understands what the site is about, what he would get here as well as the simplicity to use it.

  • Reduce the point of friction
  • The most important thing that needs to be taken into consideration is to make the experience of the user pleasurable. Care should be taken that he does not need to switch between screens before getting to the real activity. Thus having a single page is recommended to reduce the plausibility of user dropouts. Also this alleviates any concern of slowdown in the process between pages too.

  • This is not desktop
  • While designing the UI-UX bear in mind that the mobile users will have a different notion about using the app than the desktop user for the same site. If you do not strip the optional and not so important functions out increasing frustration that would proportionately increase the abandonment rate.

  • Touch feel the design
  • Placing the labels, buttons etc. in not cluttered way will prevent the layout from looking fiddly. Use horizontal spaced up orientation with placing the buttons where the user would likely look out for. Also color coordinated and different buttons with proper ambiguous words not just tempt the user to click it but also sends a clear message home.

  • Change in words could do the trick
  • If you use “buy” instead of “add to cart” then probably there seems a slight push to the user transparently. Such urgency tactics would help in the increasing the graph of mobile adaptation.

  • One-click is all that matters
  • If you increase the time the user needs to buy and checkout, there is lesser scope that the user actually makes a purchase. So directing the user to checkout a.s.a.p. is the bang on decree.

  • They need help? Give them!
  • Believe me this is the most important part that many apps feign to have. But on spot customer care available 24*7 will mine user’s nature and also guarantee not just that your goods are sold but also the surety that he comes back again.

  • Socialize!
  • Interacting about the user’s experience with your app, understanding their culture will help you mold your app just the way user wants to use it. The best way to know about how good your app is doing is simply by talking about it!

  • Secure your user
  • Most important and will always be a major concern. Take care that you could get the best of both the worlds by neither allowing back snooping nor make it difficult for the user to decrypt what they entered was right or wrong.

To stay in the forefront you need to be coming out with the best. Listening to the Chinese whisper of user demands and adapting them will help you cut the cake and have it as well.

Is It Necessary To Create Mobile App For All Platforms?

It is a mobile world. Tech savvy people would feel I am too out dated and probably I need to wipe the dust over my reminiscence. But when I say that we have the world in the mobile now – a reshuffle of words and I am famous among them again! And now every entrepreneur wants to have his business penetration right into the hands of the people. Literally.

So developing mobile app is the complimentary requirement in every project no matter what nature it is in. But what remains an important open discussion is it really so necessary to create a mobile app for every platform?

Multi Platform Mobile App

My answer for this is going to be NO, we really do not require to create an app for every platform in the mobile world. We are engulfed with more than 50 Operating Systems that are available or are been used today. Also if we take the top five mostly used apps still it does not make sense to create an app for them.

There are various parameters that one should consider while choosing a platform. But before we get into those let us get acquainted with the types of apps that are working its way in the market today. We are surrounded by free apps, paid apps and in-app purchase apps that are making up the whole colony. And they technically slot into apps made in HTML5 and the native app. Which to select would be an entire new topic that I would like to pen down some other time.

Back on track, platform is not related any specific device mostly(there are exceptions), so if you create an app it should float seamlessly for all those devices that are sincerely using that OS. Take into consideration; we have Android currently used on a large scale in the Asian subcontinent (Android and iOS have around 88% of the market tapped today). And android is been widely used rather manipulated by the many smartphone manufactures today.
Let’s say if you are having an app that has to talk with the hardware and works on various interdependencies. So if you wish to scavenge out exactly what is going to be your app’s performance in the market then going for Android is not a good choice, go for iOS. Why so? Read on

  • Apple has its own OS i.e. iOS that is completely dedicated to only the models by Job’s brainchild only.
  • Even if there are variations Apple has very less fluctuations in their hardware dependencies so there is less to worry for the developer.
  • Also if you require high end specifications they are tactfully been plowed in their phones.

The next important thing that one needs to consider is the region where you target to market your app more. If you are having your major hold in the US and UK then you are having the maximum of Apple users while the Asian continent are loyal to Google’s open source OS more. Go with the business penetration you wish to create in the particular region.

The next context to be checked out is the need of a cross platform app. I would advise you that if you have a content based app or with least or no OS diffusion then you could go for creating a cross platform as it just acts as layer over the web which can sustain in all platforms to a large extent. It just is a wrapper that works fine for those who wish to generate mobile user influence without the pinch to the pocket.

Doing proper analysis and going by the results would not only help you get a good experience in the app world but also help you create a long lasting foundation. Following the bigwigs would test you first and teach you afterwards. But its better if that is stark opposite right? Would like to know your views.

Blackberry App Developer

Are you looking for a Blackberry App Developer?

Most people think that mobile apps started when the iPhone was first released, but Blackberries had been around for years before Steve Jobs ever imagined the iPhone.

As a result, there are millions of people using Blackberry phones right now, and because RIM (the manufacturer of Blackberry phones) focuses on business users, the bulk of the apps available for Blackberry are for business.

If your app is a business app, then you should strongly consider developing a version for the Blackberry.

Don’t forget, though, that business people are people, too. They like to have fun just as much as the next person. And the lack of quality entertainment apps on [Read more...]